London’s Next Great Hotel Isn’t What You Think
Why Everyone in Hospitality Is Talking About This New Project
London’s Next Big Hotel Surprise Is Here
The Next Big Name in Hospitality
Why Everyone in Hospitality Is Talking About This New Project
London’s Next Great Hotel Isn’t What You Think
The Next Big Name in Hospitality
Nick Jones, the founder of Soho House, is stepping back into the spotlight with The St. Clement Hotel, his first project since leaving the members-club empire in 2022. Scheduled to open in 2026 under his new venture Jones & Co. (Hotels, Restaurants & Residences), the property signals more than a return, it’s a reinvention.
This isn’t Soho House 2.0. There are no velvet ropes, no hidden memberships, no curated exclusivity. Instead, The St. Clement promises something subtler: a place that blends into daily life rather than separating from it. With 90 rooms, 15 loft-style apartments, and a rooftop restaurant overlooking the Thames, the hotel reimagines hospitality not as escape, but as extension — an effortless continuation of the city’s rhythm.
A Return to the Essentials
At its core, The St. Clement feels like a quiet rebellion against the very culture Jones helped create. While Soho House became synonymous with curated community and modern prestige, this project looks inward, toward intimacy, authenticity, and simplicity.
The design, understated yet tactile, draws from London’s architectural honesty: polished stone, soft light, local texture. Downstairs, Corner Shop 180, Jones’s new deli-wine bar, anchors the concept. It’s a place to grab a coffee, share a glass, or pause between moments, proof that true hospitality doesn’t need to announce itself.
Hospitality as a Living Idea
Jones’s new approach signals a shift in how boutique brands may evolve. Rather than chasing spectacle, The St. Clement champions sincerity — a move from curated perfection to lived-in beauty. The hotel becomes part of the city, not its ornament.
For the next generation of travellers, this means something powerful: luxury that feels human. No longer about belonging to an inner circle, but about feeling connected to the world around you.
Defining the New Luxury
This project captures what we at K&M Companies define as the new quiet power of hospitality. True brand evolution is not about scaling louder, it’s about returning to purpose. The St. Clement represents a brand rediscovering its soul, an idea K&M shares deeply in its work with visionary founders and global design leaders. Because building presence is easy building legacy takes restraint, clarity, and care.
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